Solutions for the Real World

Chances are if you're visiting this site, you're a practicing design professional-an architect-or engineer-or interior designer. But whatever your area of specialization, you're a designer of solutions for the real world. It means that each new project requires customized solutions, for both design and management, to deal with the limitations imposed by budgets, deadlines and ever-changing client demands.

Does it get difficult? Frustrating? Absolutely. But it's what you do best, what you were trained for - unlike the day-to-day problems of managing your business. In this industry, it can be a major accomplishment just to stay current - much less plan for the future. But without the foundation of a robust strategy for managing your resources and an effective marketing plan, business tends to take a back seat to design - and too often it takes a crisis to generate a decision,