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The Specialized Wisdom of an Outside Insider
Larsen Associates is ideally positioned to help you improve your business and renew your focus on design. As licensed architects we are able to draw on the training and experience of an industry insider; and as specialized management consultants we combine that intimate knowledge of the industry with the unbiased business expertise of a company outsider. The dual perspective provides many advantages to clients.
Practical solutions with definable business results
Firm Strategy
Developing a long-term plan for growth and transition.
Strategic Marketing
Developing a robust marketing strategy for long-term growth based on:
Identifying your unique value proposition
Recognizing the special qualities that set your firm apart, communicating it as a solution to the needs of your target markets.
Identifying your best target markets
Deciding whether it's better to build a reputation as a specialist, or have the flexibility of serving a wider base.
Identifying channels for communication and selling
Spending your marketing dollars to best advantage, using PR and press releases to create visibility
Optimizing opportunity
Making the most of existing client relationships, memberships in private or industry associations, board positions, pro bono commitments
Performance Improvement
If you're not seeing the profitability or getting the kind of design assignments you hoped for, or you're spending a
disproportionate amount of your time on business problems, Larsen Associates can show you where and how to make improvements t
hat immediately impact your bottom line. We analyze:
- Your approach to bidding at your current pricing strategy
- Your internal processes and operations
- Your management structure and personnel and their impact on financial and operational performance
- The value of your current client base
Ownership Transition
Transcending emotional issues to establish a clear path for the future.
Mergers and Acquisitions
Determining the hidden costs that can obliterate the hoped for gains in cost savings and expanded marketing.
Valuation
Establishing an accurate, unbiased value for your business, as a tool for negotiation and a baseline for measuring improvement.
Executive Counseling
Everyone looks to the Senior Partner to answer the tough questions. But where does the Senior Executive go in
order to make the tough decisions?
Our confidential advice has helped many firm leaders understand the underlying problem and take
appropriate action to address it. By getting in early and working one on one, we frequently find
we can solve a problem before the rest of the firm is even aware it existed.
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